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19th December 2022: Maxol has announced the completion of a €2.8M investment programme at two of its sites on the Dublin Road in Kilkenny and in Mitchelstown, Cork. The investment is part of a wider €27M capital investment programme across the Maxol network during 2021/2022. The group has invested a significant €87M in redevelopments since 2018.
Maxol is Ireland’s leading family-owned forecourt and convenience retailer with more than 240 service stations across the island of Ireland. Over the past 10 years, Maxol has been investing in its network to create convenience led destinations that have a great range of products and services for its customers.
What’s new
Maxol Dublin Road, Kilkenny
Significant work at Maxol Kilkenny resulted in six new employees and the store doubling in size from 221 Sq.ft to 403 Sq.ft. The extended space includes a new, bright and welcoming seating area for 28 customers and more aisle space for everyday grocery essentials, including a wide range of homegrown Irish produce. In the newly developed convenience store, customers can choose from a wide range of food options to eat in or take-away with fresh food served from the new Maxol deli, as well as freshly baked goods and Maxol’s signature bean to cup coffee, ROSA Coffee. Seven new car parking spaces have been added to the forecourt for greater customer convenience and Maxol’s range of Premium fuels are available to enable customers to make greener choices. Together with a fully stocked off-licence, in-store ATM, bill pay facilities, customer toilets and pay at pump facilities, the revamped Maxol Kilkenny is a welcome development in the local community.
Maxol Mitchelstown, Cork
The €1.3M redevelopment at Maxol Mitchelstown included a new forecourt design with larger canopy, new pumps, outdoor seating area and almost trebling of car spaces from 12 to 35 making it even easier for customers to access the popular neighbourhood store.
Inside the store, there is a refurbished seating area and a newly refreshed deli that offers an extensive range of fresh food and meal options as well as a hot food counter and Maxol’s exclusive ROSA Coffee. With the convenience of an in-store ATM, bill pay, and pay at pump facilities, Maxol Mitchelstown acts a one-stop shop for locals.
Speaking about Maxol’s investment programme, Brian Donaldson, CEO of The Maxol Group said: “These developments are another milestone in our journey transition to becoming a more convenience led destination. Our multi-million investment programme is contributing to the development of popular food destinations for our customers with new eat-in seating areas and a wider range of both hot and cold food options for any time of day as well as an excellent range of convenience goods ideal for a top up shop. We are committed to investing in our business and will continue to offer the best local stores, run by local people, servicing local communities.”
Looking ahead
The Maxol Group’s ambitious approach will continue into the next five years with the company recently announcing a €100M investment programme as part of the company’s new 2023-2027 strategic plan. Maxol hopes to acquire a number of new sites in 2023, which could result in the business growing to 250 service stations across Ireland. The company is also continuing preparations for the transition to lower emission vehicles with plans for future investments in ultra-rapid Electric Vehicle hubs and continuing to grow its non-fuel incomes from food service and retail convenience.
A sustainable approach
From design and construction through to daily operations, Maxol has employed sustainable practices and materials, along with cutting edge technology to reduce each redeveloped stores’ carbon footprint. This includes the use of low energy CO2 refrigeration; heat recovery for use elsewhere in the store; installing LED lighting systems and recycling wastewater for use in toilets and car wash where possible.
Instore, all deli and loose packaging is 100% recyclable and customers can avail of Maxol’s 100% compostable single use cups and lids and benefit from a 25c discount off the price of a hot drink when using a reusable cup.
Maxol’s Premium Fuel range is now available in Maxol Kilkenny and Maxol Mitchelstown, which is a better fuel option for the environment with fewer pollutants than traditional fossil fuels and containing a deposit control additive that reduces build up in the engine, while improving power and acceleration. Maxol’s Premium Fuel is 100% carbon offset, in line with its ESG commitments.
Maxol’s latest investment brings improved services, amenities and a wider convenience retail offering to the communities of Kilkenny and Mitchelstown, both of which also serve tourists and commuters in the area.
Maxol is a family-owned Irish business with stores conveniently located in over 240 towns and villages run by local people for local people.
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