We are pleased to advise that Maxol's all Ireland 'FUELS YOU CAN TRUST' advertising campaign starts today Friday 23rd
September with a front page advert in the Irish Independent. As you will be aware, the purpose of the campaign is
to communicate the following three important messages to motoristsand we will be using press, radio, forecourt
and online advertising to achieve this.
1. Maxol's fuel is quality assured and conforms to Irish, UK and EU specifications;
2. Maxol's fuel will not impair an engines performance;
3. Its source can be traced from refinery to terminal and to tank and pump.
Maxol's 'FUELS YOU CAN TRUST' campaign provides for an insertion in a broad selection of Sunday and weekday
papers, followed by a two week radio campaign and a four week online campaign. The total value of this campaign
across the island of Ireland is in excess of €160,000. A summary of the plan is below. We will post the transmission
times for the radio advert when they are available.
The radio campaign starts on Monday 26th September and will include advertising on the national stations of RTE
radio 1, Today FM and Newstalk along with regional stations in Limerick and Louth and Downtown/Cool FM
and U105 in Northern Ireland.
Click on the links below to see our press advert and listen to the radio adverts. Do any of you Fair City fans recognise the voice in the ROI version?
Maxol Fuels You Can Trust ROI Radio MP3
Maxol Fuels You Can Trust NI Radio MP3
Press Advert - "WATCH OUT FOR COWBOYS"
Press Advert - MAXOL "FUELS YOU CAN TRUST"
Maxol's All Ireland "FUELS YOU CAN TRUST" Advertising Campaign Starts Today Friday 23rd September 2011
We are pleased to advise that Maxol's all Ireland 'FUELS YOU CAN TRUST' advertising campaign starts today Friday 23rd
September with a front page advert in the Irish Independent. As you will be aware, the purpose of the campaign is
to communicate the following three important messages to motoristsand we will be using press, radio, forecourt
and online advertising to achieve this.
Reducing our Carbon Footprint - Pictured is Tom Noonan, Chief Executive, The Maxol Group with help from Scott and Victoria Nolan and Jake Brodeur.
Maxol is replacing its regular unleaded petrol with its new E5 fuel - a blend of petrol and up to 5% bio-ethanol which will retail at the same price as standard unleaded petrol. Maxol’s E5 fuel was successfully piloted at over 24 service stations throughout the North East of Ireland since September 2006
The bio-ethanol fuel in E5 is 100% organic and among our suppliers is the Carbery Group in Ballineen, Co. Cork which manufactures bioethanol from whey which is a milk derivative and a bi-product of its cheese manufacturing process.
The rollout of the E5 green fuel is another first for Maxol in the Irish fuels market, following on from the launch of their E85 fuel (85% bio-ethanol) in September 2005. It is also further evidence of Maxol’s commitment to renewable fuels and to helping the Irish Government meet bio fuel consumption targets set out in EU Directives. These targets require bio fuels to account for 5.75% by 2010 and 20% by 2020.
Tom Noonan Chief Executive of the Maxol Group said: “This move towards ethanol use helps Ireland to meet EU targets. It is a win for consumers who benefit from lower emission fuel at no extra cost, a win for agriculture which can now develop interests in ethanol production and a win for the economy in that it could potentially reduce our imports.
Although 5% may seem at first to be a small percentage, when applied to every litre of petrol that Maxol sells through its 150 service stations in the Republic of Ireland, this adds up to a very significant amount of locally produced, renewable and carbon neutral fuel. Renewable fuels are an essential part of our future and our children's future and Maxol is keen to develop initiatives in this area to help our environment. While this is simply another relatively modest step along the path towards fossil fuel substitution, I can envisage a time in the not-too-distant future when the only fuels from Maxol service stations will be bio-fuels.".
Further information on E5 is available on the following pages:
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