Pictured above: Alan Pollock, Maxol's Group Premises Development Manager
Fuel company Maxol today announced it had awarded a contract worth £1m to Belfast company, Totalis Solutions, to provide signage for the reimaging of its service station network in Northern Ireland.
Maxol is investing a total of £40m in an expansion of its all-Ireland network and the roll-out of a new brand identity on its forecourts.
Totalis Solutions, which has been in operation since 2011 and employs 120 people, will manufacture and install the new forecourt image.
Each element of the new Maxol forecourt consists of a colourful logo, known as the "Brio" supported with the brand's new positioning line 'At the Heart of It' reinforcing Maxol's longstanding support of the local communities where it provides fuel and convenience shopping.
Alan Pollock, Maxol's Group Premises Development Manager - responsible for the forecourt reimaging of 225 service stations across the island of Ireland - said: "Maxol is a family owned business which operates exclusively in Ireland and has always had the business ethos of supporting local manufacturers and contractors where possible. Following a tendering process we're delighted to have Totalis Solutions on board and to use their expertise to bring to life our new look across Northern Ireland. The 'Brio' project is one of the most exciting and largest investments Maxol has made in its forecourt imagery in recent years and presents a significant opportunity for local contractors, such as Totalis, at a time when many of our competitors are not investing."
Stephen Snoddy of Totalis Solutions Limited said: "We're delighted to be involved in the roll-out of Maxol's fresh and exciting new branding programme. Maxol is a valued key client and our long-standing relationship has been built on a partnership approach and our commitment to deliver a high-quality, professional service that we hope will continue for many years to come."
To date Maxol has introduced its new brand identity, which was officially launched at the beginning of the year, to 60 sites across the island of Ireland and expects to introduce the new brand image to the remaining 165 service stations by mid-year 2014. Some of the Maxol service stations displaying the new brand identity and retail concept in Northern Ireland include Shore Road, Newtownabbey, Marino in Holywood, Waterside in Londonderry, Braid River Ballymena, Rosepark Dundonald and Cherryvalley Gilnahirk.
ENDS
Media contact Northern Ireland:
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Note to Editors
About The Maxol Group
- The Maxol Group was established in 1920 by William McMullan Maxol makes a significant contribution to the economy on both sides of the border and markets a comprehensive range of oil and petroleum products to all sectors of the Irish Market, through their Retail, Commercial, Home Heat and Lubricants divisions.
- The Maxol Group had an annual turnover of around £564m in 2011.
- The company employs directly and indirectly more than 1,000 people across the island of Ireland.
- Maxol has been investing and expanding in recent years and currently has a network of 225 service stations.
- In 2012 Maxol was voted Retailer of the Year by UTV Business Eye Awards in Northern Ireland.
- In 2012 Maxol was voted the most reputable oil company in Ireland by Corporate Reputations independent survey.