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Today, Tuesday 10th September 2013, Maxol Lubricants, part of The Maxol Group, unveiled a new motor oil range for the retail market. The range reflects the new look of the Maxol brand and introduces new labels and symbols that make choosing the correct motor oil easier. Symbols on each product clearly indicate whether the motor oil is for petrol or diesel engines, or both and that it meets ACEA (European Automobile Manufacturers' Association) standards. The label also displays a list of vehicles for which use of the oil is recommended. Quite simply, if your vehicle manufacturer is on the label then this is the motor oil for you. This is the most significant addition to the design as it helps motorists avoid the guesswork completely.
At the beginning of the year Maxol unveiled a new brand and forecourt brand identity and the new look motor oil range marks the company's continued rejuvenation of the brand across the Group as a whole. Maxol Lubricants worked closely with leading brand consultants Neworld Associates to incorporate the aesthetics of the new retail forecourt brand in the motor oil range. Research showed that consumers were largely confused by technical data on traditional packaging and were averse to buying from forecourts where specialist advice was unavailable. The new packaging is designed to reassure customers that they can purchase Maxol motor oils with confidence at the forecourt.
Commenting on the new look motor oil range, Owen O'Neill General Manager, Maxol Lubricants commented, "We have always being known as the pioneers of the industry and believe that we have again set a new higher standard by being the first to introduce clear and simple labelling as part of our new look motor oil range. Our primary focus was to make the purchasing process easier for consumers and we feel the non-technical language, new symbols and clever design achieve this. The new look range is starting to be displayed across our network of 225 service stations and will also appear in our appointed motor factors by the end of September. This has been an exciting project and one which we feel will help Maxol to win new customers. It is also important that the Maxol Groups' new brand identity is adopted across all facets of the business to guarantee consistency for all stakeholders".
The new look Maxol motor oil range will be fully rolled out by the end of 2013. The full range of new products will be on display at the Maxol Lubricants stand at the National Ploughing Championships, when all visitors to the stand can enter a competition with a prize fund of €2,000.
For a full list of service stations visit www.maxol.ie
ENDS
For further information please contact:
Julie Ann Relihan, Prior Communications
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Ph:087 4116 446 or 01 662 7111
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