By Ciara Dunne on Friday, 06 December 2013
Category: Press Releases

MAXOL ULSTER MINI RUGBY FESTIVALS KICK OFF

Pictured at Newry's Maxol Mini Rugby Festival on Saturday 30th November was Fergal Harrington, Group Brand Development Manager, The Maxol Group with Ulster Rugby players Paddy Wallace and Chris Henry together with the Ballynahinch Junior Rugby Club.

Saturday 30th November saw the first of the Ulster Mini Rugby Festivals supported by leading forecourt convenience retailer Maxol kick off in Newry and Limavady.

The 2 year sponsorship deal until 2015 includes a total of 32 Mini Rugby Festivals which are expected to involve more than 4,000 children from over 44 local rugby clubs and 200 rugby-playing primary schools across Ulster. It marks a major investment by The Maxol Group in local sport across the region and is an ideal fit with the brand , reinforcing its brand ethos 'at the heart of' local communities across Northern Ireland.

Speaking following the Newry Ulster Mini Rugby Festival, Fergal Harrington, Group Brand Development Manager of The Maxol Group, said: "We were delighted to welcome so many young rugby players to the first Mini Rugby Festival supported by Maxol. Our sponsorship with Ulster Mini Rugby really demonstrates our commitment to grassroots rugby and helps us deliver on our brand position to be 'at the heart of it' across all of the local communities in Ulster."

Mini Rugby is the introductory level of the sport throughout Ulster in which boys and girls aged 6-12 gain their first taste of the sport and begin to learn the basic skills. You can find out more about the Ulster Mini Rugby Programme by visiting www.ulsterrugby.com or www.maxol.com